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Judy Kennedy

Judy Kennedy

Freelancer | Judy Kennedy Media

Menzies Creek, VIC

Judy Kennedy is a highly experienced journalist with over 20 years experience in print, broadcast and online writing and PR, specialising in the rural agricultural space. Judy has worked with the ABC for 12 years as a rural reporter, TV presenter and radio broadcaster in all parts of Australia. She became well known to listeners during her time with the iconic ABC Country Hour, as a presenter for Landline and Executive Producer of the ABC Radio National’s Rural Unit.

 

Three years in rural and regional public relations working with clients like GRDC, AgriFutures Australia and MLA, helped expand her ability to develop strategies to market concepts and translate technical data into accessible information to encourage adoption of research. Judy lives in the foothills of the Dandenong Ranges near Melbourne.

Making sense of blockchain and its value for farmers

This week, we speak to Emma Weston, CEO and Co-Founder of AgriDigital about blockchain technology, how it’s evolved and used across agricultural industries today, specifically grains, and how it’s empowering farmers to access value beyond the farm gate.

Tech
5 Aug 2021
19 min listen

The state of play for blockchain and why ‘tech stacks’ help drive adoption

Focusing on supply chain collaboration instead of competition, is the core focus of AgriDigital and Geora’s recent integration, designed to give grain growers more control of their digital assets. Here we explore how tech stacks are helping users to overcome the barriers to adoption for blockchain and create value beyond the farm gate.

Tech
3 Aug 2021
6 min read

Testing agritech with farmers first, pays off for Wagga Wagga startup

Poor connectivity is the challenge, Wagga Wagga based wireless networking startup Zetifi have set out to solve, affecting two thirds of Australian farms. Teaming up with local grain grower, Andrew Dumaresq to trial technology on-farm has been key in maximising its value to the end user – the farmer.

Farm
3 Aug 2021
5 min read
David Smith Ceres Tag

Simplicity and scalability the key to Ceres Tag’s global approach

Ceres Tag’s smart ear tags will equip farmers with sophisticated data to better manage their livestock, reduce risk and confidently finance agriculture. With a global e-commerce launch around the corner and a head start on trials in the US, Canada and Switzerland – the sky’s the limit for the Queensland-based startup.

Tech
3 Mar 2021
7 min read
SWAN Systems co-founders

‘Overnight’ success extends SWAN Systems global reach

Perth agritech startup, SWAN Systems’ innovative approach to water management has received global recognition at Rabobank’s FoodBytes! Pitch 2020 agtech winner. The multi-faceted solution provides a ‘data playbook’ for users to save precious resources year-on-year and achieve better yields at lower costs.

Tech
3 Mar 2021
7 min read

Tips for building an agritech startup that solves real problems

Two leading Australian entrepreneurs looking to provide solutions to climate change and weather risk shared valuable insights about their startup journey in the first session of evokeAG.'s Grassroots Series, produced in partnership with Cicada GrowLab.

Tech
25 Feb 2021

AgriWebb’s investor journey to the UK

Fifth-generation livestock farmer and AgriWebb co-founder, Justin Webb shares his tips and tricks about launching an Australian startup, how to access capital in complex economies and why knowing your market is everything.  

Investment
11 Nov 2020
4 min read