Managing Director, Perennial Australia
McLaren Vale, South Australia
Oli Madgett leads Perennial in Australia, working with the MLA and AgriFutures to scale soil carbon quantification and decarbonise agrifood supply chains.
Oli became a grape grower in South Australia’s McLaren Vale six years ago, after previously co-founding the award-winning Facebook games developer WeR Interactive. He Founded Platfarm out of the frustration of not being able to easily and cost effectively adopt precision agriculture on his vineyard.
Oli helps to run the Adelaide AgTech Meetup, which brings together a community of over a thousand farmers, students, developers, agritech professionals and startups, to help build up a collaborative AgTech ecosystem in South Australia.
He has an extensive history in the digital and IT space in South Australia and overseas too, where he’s become known for his entrepreneurial, creative and collaborative flair – coupled with a willingness to help others and raise the collective power of our agritech ecosystem.