Samantha Noon - evokeAG.

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Samantha Noon

AgriFutures Australia

Inverell, NSW

Samantha is an experienced agricultural journalist who grew up on a cattle and sheep station in Queensland where she first began her career with Rural Press. She has worked in a variety of industries developing her writing repertoire in agrifood, health, business and technology alongside her skills in digital media, marketing, creative campaign integration, brand strategy and social media.


Today she dedicates her time to curating thought-provoking content about the Asia Pacific region’s agrifood tech ecosystem and its innovators driving collaborative change, as Content Producer & Editor for the AgriFutures’ Agrifood Engagement team. Whether it be a social media post or an international video production, Samantha seeks to share the stories that urge the community to think deeply about our future food security and the pivotal role of agtech.

Learning from failure with James Madden, Flinders + Co.

Founder and Managing Director of Flinders + Co, James Madden shares his learnings about carbon neutral products and the path-to-market in the highly competitive shelves of major retailers and why embracing “failure culture” could lead to greater innovation and success for Australian startups.

31 Mar 2022
37 min listen

Stuart Austin: Data pays off in global carbon credit deal

Wilmot Cattle Co’s pioneering carbon credit deal with Microsoft has caught the attention of farmers, investors, corporates and everyone in between – proving that carbon farming can in fact be profitable, when measured. Stuart Austin shares his advice for others seeking to monetise their natural capital and reduce risk.

25 Feb 2021
34 min listen

Why investing in soil makes good business sense

Meet Tegan Nock, Australia’s golden girl for soil health and co-founder of Orange-based startup, Soil Carbon Co. Tegan is empowering farmers to boost soil carbon, using microbial technology, which could help sink billions of tonnes of carbon and offers a tradeable commodity.

14 Oct 2020
5 min read

What is impact investing and why it's not charity

Too often founders are fixated with “making a difference” whether it be social or environmental and miss the mark on delivering the financial returns that every investor expects. So how do you find the right balance and meet your customer’s needs?

16 Sep 2020
4 min read