Australia’s largest agrifood tech event on target to sell-out with just two weeks until the event’s launch

evokeAG. Australia’s largest international agrifood tech event is just days away from selling out as leading scientists, researchers, farmers and innovators converge in Melbourne to discuss what future generations will eat and how this food will be produced.

The innovative two-day event powered by AgriFutures Australia, will be held at the Royal Exhibition Centre on February 19-20, and will highlight the new technologies, products and practices emerging in our dynamic and growing agriculture sector.

Themed “Food, Farm, Future,” the compelling program has attracted interest from around the world. Featuring more than 100 international and national speakers, it will cover cutting-edge developments across the agricultural spectrum.

With the countdown on, AgriFutures Australia Managing Director, John Harvey said ticket sales have outstripped all expectations and believes the phenomenal response represents the keen interest and support for evolving technologies within the region.

“The diversity of the agricultural climate in Australia and the innovations being pioneered to grow the sector is rapidly capturing the attention of international investors and innovators. They can see the unique opportunity to create another epicentre for agrifood tech outside of already prospering hubs in North America, Europe, and Israel,” said Mr Harvey.

Interest has come from all corners of the globe with delegates travelling from countries including Uganda, Chile, Senegal, India, Israel, USA, New Zealand, Singapore and the United Kingdom to name a few.

“The evokeAG. program has been 12 months in the making and brings together people who are passionate about agriculture to discover new ways to harness technology and boost profitability” said Mr Harvey.

evokeAG. speaker and Chief Executive Officer of Goterra, Olympia Yarger agrees the event is a timely opportunity for innovative thinkers and investors. Her leading-edge startup provides a sustainable solution for food waste management and an alternative livestock feed compound for primary producers.

“evokeAG. will provide entrepreneurs and the tech industry an opportunity to get to know the agrifood industry better, which will, in turn, change the course of how we view tech in agriculture. Australians are innovative, none more so than our agricultural communities and industry. Those of us in this space and certainly the industries and stakeholders that are part of the agtech ecosystem, have been waiting for an opportunity to discuss, collaborate and interact.” said Ms Yarger.



Leading industry experts presenting at evokeAG. include:

Future: Professor Oded Shoseyov, a world-renowned nanotech pioneer from Israel, who has founded 12 companies. He has authored and co-authored more than 180 scientific publications and his TED talk has been translated to 21 languages with more than 1.4 million views.

Food: Joseph Zhou, investment partner from Shanghai-based Bits x Bites, will discuss opportunities for food tech start-ups within the lucrative Chinese market. He will also share cultural nuances that are often overlooked in the success and failures of breaking into Asia.

Farm: Automation is rapidly advancing with new robotic perception systems, autonomous harvesting and industrial warehouse automation changing the face of the industry. Fiona Simson is the President of the National Farmers’ Federation and is the first woman to hold the post. She will take part in a panel discussion on automation, AI and farmers of the future.

Entrepreneurs and start-up businesses are also an integral part of evokeAG. Ground-breaking ideas from finalists will be revealed during Pitch Tent activities as they vie for a chance to share in a $35,000 funding prize pool. Among the featured inventions include a GPS tracker that will allow farmers to monitor their cattle and a plastic mulch that could help with crop production.

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