Grassroots Series session four: The art of empathy

What is empathy and why is it important in helping you build and scale your business? Join Jane Cockburn of Kairos Now in this Grassroots Series session to equip you with the tools to apply to your own conversations with customers.

Future

Agrifood startups Agtech startups Business Entrepreneur

52 min

by Dallas Pearce

AgriFutures Australia

Wagga Wagga, NSW

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Posted on 8 Mar 2021

Often when we venture out into the real world to talk to customers, we try to validate our own assumptions. We see ourselves as experts and sometimes miss valuable opportunities to be curious and truly understand the problems people across agriculture face.

In this video you will learn about the importance of empathy and listening when you explore the problem space you think your solution will solve. Jane Cockburn, Founder of Kairos Now, will share what these concepts mean and will provide you with the tools and frameworks to help you apply to your own conversations with customers.

Speaker:

Jane Cockburn, Kairos Now

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