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Intangible Matters Series: Valuing your secret sauce

The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.

Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack joins Tyler Capson, Managing Director at EverEdge

A pitfall many companies fall into when establishing a valuation is coming up with an arbitrary number (“we are raising $10M and I don’t want to give away more than 33% so we are worth $30M”) or based on the hope that an investor will accept the company’s financial projections (which tend to be highly speculative in early-stage companies). Both these approaches ignore the critical impact intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) have on a company’s value that can be orders of magnitude greater than factors such as historical cost of development or forecast cashflows.

So how do you ensure that your valuation captures the true value of your company and that you aren’t leaving money on the table or giving away too much equity?

Hear from Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack, a leading manufacturer and distributor of highly engineered automotive roof racks and roof-top accessories, about his experience in building value through intangible assets and how the company achieved its AU$255m sale to Clarus Corporation.

Joining Ernesto will be Tyler Capson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, who will share insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets, including:

  • Why conventional valuation methods won’t capture your true value
  • How to leverage your intangible assets to achieve a higher valuation
  • Five key tips on articulating company values when working towards an exit or capital event.

 

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myFARMSMART helps manage the ‘what if’ scenarios of farm business

Founder of agritech forecasting software, myFARMSMART, Lucy Anderton is empowering farmers to take a calculated approach to business and ‘have more fun’. By using integrated science-based algorithms with individual farm data, this predictive tool is helping WA farmers better manage change and increase profitability – and is now seeking investment to scale operations.

Farm
30 Nov 2021
5 min read

evokeAG. 2022 Startup Program cohort announced

Fifteen of Australia’s most promising agrifood tech innovators have been handpicked to join the evokeAG. Startup Program to help them to build their capacity to attract investment and customers at the upcoming evokeAG. 2022 Sydney event.

Tech
30 Nov 2021
3 min read
field day Western Australia

New WA Hub seeks innovative solutions to drought

Growers will be at the forefront of innovation with the launch of the South-West WA Drought Resilience Adoption and Innovation Hub, designed to help manage climate variability and increase productivity on-farm through innovative technologies and grassroots collaboration.

Farm
29 Nov 2021
5 min read

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40 years in the venture capital game with Andy Ziolkowski

With more than 40 years in the venture capital game, Andy Ziolkowski – the Managing Director of US-based food and agriculture-focused venture capital firm, Cultivian Sandbox and Co-Founder and Managing Partner of Cultivian Ventures – knows a good investment when he sees one.

Investment
20 Oct 2021
18 min listen

Farmer-founder trials pay off in the paddock

This week we take a close look at a fruitful partnership between farmer and agritech founder. Our regular evokeAG. contributor Judy Kennedy speaks with Dan Winson, Founder and CEO of Zetifi a wireless networking startup and Andrew Dumaresq, a broadacre cropping farmer, both based at Wagga Wagga, NSW. It’s a partnership that's evolved and provided a win-win situation for both Dan and Andrew.

Tech
5 Aug 2021
32 min listen

Making sense of blockchain and its value for farmers

This week, we speak to Emma Weston, CEO and Co-Founder of AgriDigital about blockchain technology, how it’s evolved and used across agricultural industries today, specifically grains, and how it’s empowering farmers to access value beyond the farm gate.

Tech
5 Aug 2021
19 min listen

Ardrossan Orchards and using the Phytec App

Two years ago, Batlow, NSW was devastated by one of Australia’s worst bushfire seasons on record. Our evokeAG. host and fellow farmer, Stephen Honner caught up with Ian Cathels, Manager of Ardrossan Orchards, at their Woodburn orchard, in the middle of their fruit picking season – to see firsthand their progress and how new technology is driving on-farm efficiencies.

Farm
30 Jun 2021
22 min listen