Platinum partner announced

Elders, one of Australia’s most iconic and innovative agribusiness leaders, today announced it has joined AgriFutures Australia’s international agrifood tech event, evokeAG. as the Platinum Partner.

Following the recent launch of Elders’ new specialist agricultural consulting business, Thomas Elder Consulting, and a leading R&D division, Thomas Elder Institute, the partnership is an ideal fit.

“We’re thrilled to be supporting this cutting-edge event that will bring the world and Australia’s brightest agriculture and technology minds together,” said Managing Director for Elders, Mark Allison.

“We are in an exciting growth period as a business so it’s important for us to support initiatives that will nurture our industry and help to move Australian agriculture into the future.”

In February 2019 AgriFutures Australia will host evokeAG. in Melbourne, an unprecedented, large-scale event that will herald the first event of its kind in Australia and provide a common platform for the food and agriculture sector to exchange information and share best practices on how technology can and will shape the future. evokeAG. will position Australia’s, New Zealand’s and the Asia Pacific’s agrifood tech industries on the global stage and involve experts and delegates from around the world.

AgriFutures Australia Managing Director, John Harvey praised the willingness of Elders to take the lead in partnering with the unique event.

“Elders is a truly iconic and respected brand in rural and regional Australia, with a long history of supporting farming families for 179 years. Along with this impressive legacy, Elders has a modern and future-driven focus, investing in innovations and technology to positively impact Australian agriculture and productivity, which makes them the perfect partner for our event,” said Mr Harvey.

The partnership further signifies the importance of collaboration to generate and disseminate new ideas across the country.

Led by an expert steering committee and senior industry leaders, the two-day event will act as a global meeting place to showcase and demonstrate leading-edge agrifood technologies, case studies, and innovations both nationally and overseas.

“evokeAG. is a rare opportunity for the agrifood tech sector to have the conversations required to mature the innovation ecosystem and take the industry to new heights. We need to consider what it is that we can do in Australia that no one else can, how best to grow the sector and expedite technology outcomes”, concluded Mr Harvey.

Pitched at entrepreneurs, farmers, investors, producers, startups, and those working in agribusiness, finance, and IT, the conference will explore the challenges ahead for the industry of technology and agriculture, and generate conversations around technology commercialisation and the enormous transformation that the food and agricultural sector is undergoing.

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