Tech

In early-2023 CropX Technologies, a global developer of agronomic farm management solutions, had only a small number of remote employees in Australia. Now it has quadrupled in size and established an office location thanks to its recent acquisition of Green Brain, a prominent digital irrigation management solutions provider based in Adelaide, South Australia.

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

Will you be exhibiting, pitching or attending any agritech conferences in 2024? The upcoming calendar provides many opportunities to explore – but there’s one event that’s highlighted, booked and blocked out in my calendar.

For the first time, AgriFutures evoke^AG. has selected 10 scaleup businesses* to exhibit in the new Scaleup Station. We catch up with the founders of Whole., Agronomeye, and SwarmFarm Robotics, three of the companies selected, to get their thoughts on growth, evolution, and the one piece of advice they all share in common.

From sustainable wine packaging to a technology turning rice straw waste into bio-asphalt, the innovations and opportunities these 40 startups businesses hold for the future of Australia’s food system are enormous.

Applications for the evoke^AG. Startup Program are officially open, offering startups and scaleups the opportunity to connect with potential investors, partners and customers at evoke^AG. 2024. For founders throwing their hats into the ring, program manager Dallas Pearce has seven tips for success.