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#Agriculture

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Nine surprising celebrities and brands invested in the ag sector

Dyson doesn’t usually spring to mind when you think of agriculture. With its argument starting flatpacks, Ikea doesn’t either. And Justin Timberlake? Didn’t see that coming. Yet some of the most recognised names in business and entertainment have invested in agriculture, either for personal passion, environmental causes, profit – or all three. Meet nine brands, celebrities and businesses you wouldn't expect to have ventures in agriculture but do.

A sweet future for Australia’s biggest plant protein crop

With a showstopping flowerhead worthy of a wedding bouquet, sweet lupin cuts a fine figure across Western Australia’s wheatbelt. Despite its enviable protein content, lupin is still mostly consigned to stockfeed. Now, with the help of both CSIRO and Curtin University, WA-based regen food and ag company, Wide Open Agriculture, is on a mission to unlock the food potential of Australia’s biggest plant protein crop.

The race to breed heat tolerant wheat for a hotter, hungrier world

Plant breeders are in a race against time to deliver crop varieties that can survive more frequent, prolonged, and severe heat events. A new research project by The Agrifood Innovation Institute is helping plant breeders accelerate the development of heat tolerant wheat – and insure the global food system against climate-induced harvest failures.

‘The time is now’: Key insights from Elders CEO Mark Allison

Elders CEO Mark Allison addressed evokeAG. 2020 – just a few short weeks before the world went into lockdown – to talk farming trends and Australian agriculture’s target of building a $100 billion industry by 2030. As the Platnium Partner for evokeAG. 2023 Mark reflects on the past two and a half years, and why he’s excited for evokeAG. 2023 and the future of Australian agriculture.

Insights
19 Jul 2022

The future of Artificial Intelligence and why Australia should take control

Artificial Intelligence (AI) is already creating exponential impact globally, and locally for our food and fibre supply chain, by alleviating workforce and labour shortages – a problem for Australian and global agriculture. 
In this episode we hear from the Queensland AI Hub about the endless opportunities that Artificial Intelligence offers the Australian tech industry and how we can make the most of it. 

Insights
7 Oct 2021

Making sense of blockchain and its value for farmers

This week, we speak to Emma Weston, CEO and Co-Founder of AgriDigital about blockchain technology, how it’s evolved and used across agricultural industries today, specifically grains, and how it’s empowering farmers to access value beyond the farm gate.

Insights
5 Aug 2021

The future forces for Australian agriculture

This week, Oli Madgett, grape grower and Founder of Platfarm, talks with Sarah Nolet from AgThentic about the future forces impacting agriculture, taking a longer look at how climate volatility will not only usher in migration of people, but also shifts in growing regions and methods for production.

Insights
2 Jun 2021

Changing opportunities in agriculture attracts young leaders

Top End stockman and beef industry leader, Hugh Dawson believes traceability is the key to longevity, coupled with a willingness to share and celebrate Australia’s successes – like low-stress animal handling and supply chain innovations – to help attract a future workforce.

Insights
2 Jun 2021
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