#Business

When asked to think of activists, how many of us would imagine businesses? Entrepreneurial activism may not be today’s mainstream, but there are plenty of signs it’s a growing force for the future. Here global food futurist, Mike Lee explores how companies can better measure impact and increase the outcomes for people and planet – not just profit.

People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.

If you want to know more about the VC investment process and what documents you’ll need when raising capital, watch the final Grassroots Series session with Ben Lee, founder of InvestiGro and Peter Huynh, Venture Capitalist from Qualgro discuss their experiences.

Western Australia’s Rural Edge is hosting its third INSPIRE Summit at Crown Perth for more than 200 women on 30-31 March 2021. The popular event attracts rural businesswomen eager to raise their communities’ collective strength and drive personal development.

What is empathy and why is it important in helping you build and scale your business? Join Jane Cockburn of Kairos Now in this Grassroots Series session to equip you with the tools to apply to your own conversations with customers.

How do you commercialise an idea that’s meeting a real market need? Cicada Innovations’ CEO Sally-Ann Williams does a deep dive with Dr Dharmica Mistry, Olympia Yarger and Dale Schilling, about their first steps on the startup journey. Together they’ll provide founders with a basic framework to test and validate their technology, along with tips and tricks to avoid the common pitfalls.

To paint a rich picture of the largely unknown world of intangible assets, we dive deep into conversation with EverEdge Assets Managing Director, Michael Masterson, Tim Hyde, CEO and Founding Director of Swan Systems and Massimo Garbuio, Associate Professor of Sydney University’s Business School to explore the risks, rewards and real-life viewpoints.

EverEdge Managing Director, Michael Masterson, gives us the lowdown on what intangible assets really are and how to find and value your company’s ‘secret sauce’ with SWAN Systems CEO, Tim Hyde.