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Why intangible assets matter for every agrifood startup

People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.

Investment
3 Nov 2021
4 min read

Grassroots Series session six: The fundamentals of funding

If you want to know more about the VC investment process and what documents you’ll need when raising capital, watch the final Grassroots Series session with Ben Lee, founder of InvestiGro and Peter Huynh, Venture Capitalist from Qualgro discuss their experiences.

Future
24 Mar 2021
1hr 6min watch

Grassroots Series session four: The art of empathy

What is empathy and why is it important in helping you build and scale your business? Join Jane Cockburn of Kairos Now in this Grassroots Series session to equip you with the tools to apply to your own conversations with customers.

Future
8 Mar 2021
52 min

Grassroots Series session one: Are you solving a real problem?

How do you commercialise an idea that’s meeting a real market need? Cicada Innovations’ CEO Sally-Ann Williams does a deep dive with Dr Dharmica Mistry, Olympia Yarger and Dale Schilling, about their first steps on the startup journey. Together they’ll provide founders with a basic framework to test and validate their technology, along with tips and tricks to avoid the common pitfalls.

Future
8 Mar 2021
1hr 10min watch
irrigated field

Intangible assets: How to value your company's secret sauce

To paint a rich picture of the largely unknown world of intangible assets, we dive deep into conversation with EverEdge Assets Managing Director, Michael Masterson, Tim Hyde, CEO and Founding Director of Swan Systems and Massimo Garbuio, Associate Professor of Sydney University’s Business School to explore the risks, rewards and real-life viewpoints.

Future
10 Feb 2021
18 min listen

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