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Why farmers need an agritech strategy, not just an agritech purchase

Understanding the holistic role of agritech is vital for increasing adoption and ensuring a healthy return on investment for farmers. Australian agritech leader and Founder of Farmbot, Andrew Coppin shares his tips on what producers should be asking before adopting technology.

Farm
31 May 2022
4 min read

Sustainable global consumer trends and what it means for farmers

Globally renowned food innovation expert, Mike Lee observes the top four consumer trends and the opportunity areas for farmers to take charge in designing solutions that will help shape the future of food, which he believes is currently led by ‘celebrity chefs’.

Food
8 Mar 2022
7 min read

Ardrossan Orchards and using the Phytec App

Two years ago, Batlow, NSW was devastated by one of Australia’s worst bushfire seasons on record. Our evokeAG. host and fellow farmer, Stephen Honner caught up with Ian Cathels, Manager of Ardrossan Orchards, at their Woodburn orchard, in the middle of their fruit picking season – to see firsthand their progress and how new technology is driving on-farm efficiencies.

Farm
30 Jun 2021
22 min listen

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