#Farmer

Mark Allison is the Managing Director and CEO of Elders, with a career in agribusiness spanning 43-years. Here Mark observes the ‘Five P’s’ for successful innovation and why we need more than just passion to bring agriculture closer to its productivity and sustainability goals.

Rising fuel costs and the growing momentum towards net zero emissions are putting renewable energy sources on the radar for Australia’s diesel-dependant farmers.

Agritech tends to be defined as innovations that help farmers become more efficient, more profitable, and more sustainable. Beef producer, Robert Mackenzie, wants us to consider how it can help farmers become better storytellers. Here, we learn why the Managing Director of paddock-to-plate business, Macka’s Australian Black Angus Beef, is using agritech to capture, record and share the sustainability story with customers.

US space tech scaleup, Planet Labs’ fleet of approximately 200 mini satellites scan the Earth every day to provide daily high-resolution satellite imagery, and it’s arming landholders with the data to make more informed decisions. Farmer-owned co-operative, Organic Valley is reaping the rewards since teaming up with Planet Labs to develop a pasture mapping tool, that’s helped dairy farmers increase pasture utilisation by 20 per cent.

Ben Martin is a former Australian Young Farmer of the Year – but he’s not resting on his laurels. The North Queensland mango grower has imported French robots to improve the consistency of his product, and that’s just the start.

Understanding the holistic role of agritech is vital for increasing adoption and ensuring a healthy return on investment for farmers. Australian agritech leader and Founder of Farmbot, Andrew Coppin shares his tips on what producers should be asking before adopting technology.

Globally renowned food innovation expert, Mike Lee observes the top four consumer trends and the opportunity areas for farmers to take charge in designing solutions that will help shape the future of food, which he believes is currently led by ‘celebrity chefs’.

Ceres Tag’s world-first direct to satellite smart ear tag will equip farmers with sophisticated data to better manage their livestock, reduce risk and confidently finance agriculture.