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#Intangible assets

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Intangible Matters Series Going Global Strategies for Success

When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.

Investment
22 Nov 2021
1 hour 25 min watch
Intangible Matters Series - session 3 - HERO

Intangible Matters Series: Commercialisation Bootcamp

As the saying goes “if you build it, they will come”. However, in the agritech sector, where value is often driven through innovative intangible assets, deployment is not necessarily the strategy that will create the highest return on investment.

Investment
5 Nov 2021
1 hour 20 min watch

Why intangible assets matter for every agrifood startup

People will only pay for what they cannot steal, according to EverEdge Managing Director, Michael Masterson who shares a wealth of experience in valuing intangible assets and helping businesses, like Rhino-Rack and infant formula and milk company Beta A2 – find their ‘secret sauce’ and how to keep it safe.

Investment
3 Nov 2021
4 min read
Intangible Matters Series - session 1 - 700x660

Intangible Matters Series: Valuing your secret sauce

The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.

Investment
26 Oct 2021
91 min watch
irrigated field

Intangible assets: How to value your company's secret sauce

To paint a rich picture of the largely unknown world of intangible assets, we dive deep into conversation with EverEdge Assets Managing Director, Michael Masterson, Tim Hyde, CEO and Founding Director of Swan Systems and Massimo Garbuio, Associate Professor of Sydney University’s Business School to explore the risks, rewards and real-life viewpoints.

Future
10 Feb 2021
18 min listen

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