iTRAK - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

Identification and traceability are fundamentally crucial to Australia’s livestock industries. They provide essential support to market access, biosecurity, disease control, improving production and animal health and welfare. The current identification and traceability systems have served the industries well however, they rely on old technologies and systems. Brands, earmarks, and tattoos have been around for many years, but may not be legible for the duration of the animal’s life. Visual ear tags can degrade over time and can have retention issues. Electronic devices can fail and have retention issues.

iTRAK is adapting existing retinal scanning technology for livestock identification and traceability. Retinas are like fingerprints; every retina is unique. Retinas do not change, and therefore provide a complete whole-of-life traceability system. This technology is underpinned by a cloud-based database
that will allow for variable connectivity, maintaining a lifetime record of each animal.

Logo for iTRAK
  • Founder/s

    Stewart McConachy & Ralph Vincent Switzer

  • Year founded


  • Country


  • Raising capital

    AUD$1.5 million

  • Seeking

    Farm trial sites, Investment

  • Identified through

    evokeAG. Startup Network

Related Startup News

Explore all Startup News

The secret life of bees and tracking real-time pollination

Pollinated agriculture is estimated to be a $14 billion industry in Australia alone. Now an innovative technology, Bee Innovative can track how well bees are pollinating a crop and provide growers with real-time information to help boost yield and profits. Here commercial beekeeper and CEO and Co-Founder of Bee Innovative, David Lyall talks about its growing potential.

4 Aug 2022
31 min

Green hydrogen solution for Australian agriculture, ready for investment

HydGene Renewables is paving the way for Australia’s carbon-zero future, using biowaste to produce 100% renewable and green hydrogen on-site and on-demand. The solution will provide farmers with low-cost and sustainable alternatives for ammonia, transport and seasonal energy storage. Now the startup is seeking investment to source alternative feedstocks and scale its technology.

11 May 2022
5 min read

Intangible Matters Series Going Global Strategies for Success

When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.

22 Nov 2021
1 hour 25 min watch