iTRAK - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

Identification and traceability are fundamentally crucial to Australia’s livestock industries. They provide essential support to market access, biosecurity, disease control, improving production and animal health and welfare. The current identification and traceability systems have served the industries well however, they rely on old technologies and systems. Brands, earmarks, and tattoos have been around for many years, but may not be legible for the duration of the animal’s life. Visual ear tags can degrade over time and can have retention issues. Electronic devices can fail and have retention issues.

iTRAK is adapting existing retinal scanning technology for livestock identification and traceability. Retinas are like fingerprints; every retina is unique. Retinas do not change, and therefore provide a complete whole-of-life traceability system. This technology is underpinned by a cloud-based database
that will allow for variable connectivity, maintaining a lifetime record of each animal.

Logo for iTRAK
  • Founder/s

    Stewart McConachy & Ralph Vincent Switzer

  • Year founded

    2020

  • Country

    Australia

  • Raising capital

    AUD$1.5 million

  • Seeking

    Farm trial sites, Investment

  • Identified through

    evokeAG. Startup Network

Related Startup News

Explore all Startup News

Three WA innovators harnessing the potential of seaweed

In a world grappling with environmental concerns and ambitious carbon reduction targets, increasingly innovation has become the linchpin to address global challenges. The urgency to combat climate change and meet evolving market, consumer, and regulatory demands, continues to grow, requiring innovation that drives productivity while mitigating environmental harm. And seaweed has now become a key agent of change.

Insights
15 Oct 2023

Seven tips for nailing your evokeAG. Startup Program application

Applications for the evokeAG. Startup Program are officially open, offering startups and scaleups the opportunity to connect with potential investors, partners and customers at evokeAG. 2024. For founders throwing their hats into the ring, program manager Dallas Pearce has seven tips for success.

Insights
29 Sep 2023