Optiweigh - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

Productivity gains in the beef and sheep industries have been less than half of those for dairy and cropping for over 40 years. While dairy farmers get daily milk and animal health data and cropping farmers have gps yield maps, livestock producers struggle to get enough data on their key metric of animal weight. The problem is that weighing grazing livestock can never happen enough due to the time, labour and animal stress associated with taking the animals out of their paddock and to a set of yards to be weighed.


Optiweigh solves this problem of how to efficiently capture livestock weight data from the paddock. It is unique because it uses the concept of front-feet weighing in a mobile unit that can be quickly and easily set up in the paddock without any further infrastructure or animal training. With the help of a salt or molasses block as an attractant the animals simply weigh themselves, day after day. The data is sent to the cloud via low-cost satellite where Optiweigh’s algorithms turn this into real-time information that farmers are using for money-making decisions – and this is why it is now possibly Australia’s fastest growing livestock innovation.

Logo for Optiweigh
  • Founder/s

    Bill Mitchell

  • Year founded


  • Country


  • Raising capital


  • Event

    evokeAG 2022

  • Seeking


  • Identified through

    evokeAG. 2022

Related Startup News

Explore all Startup News

The secret life of bees and tracking real-time pollination

Pollinated agriculture is estimated to be a $14 billion industry in Australia alone. Now an innovative technology, Bee Innovative can track how well bees are pollinating a crop and provide growers with real-time information to help boost yield and profits. Here commercial beekeeper and CEO and Co-Founder of Bee Innovative, David Lyall talks about its growing potential.

4 Aug 2022
31 min

Green hydrogen solution for Australian agriculture, ready for investment

HydGene Renewables is paving the way for Australia’s carbon-zero future, using biowaste to produce 100% renewable and green hydrogen on-site and on-demand. The solution will provide farmers with low-cost and sustainable alternatives for ammonia, transport and seasonal energy storage. Now the startup is seeking investment to source alternative feedstocks and scale its technology.

11 May 2022
5 min read

Intangible Matters Series Going Global Strategies for Success

When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.

22 Nov 2021
1 hour 25 min watch