The 21st century eater: What does sustainability taste like?
This session will examine the consumer behaviours and innovations that are shaping the conversation around sustainable food now and in the future
We will examine the mindset of 21st century eaters and how their needs and values are shaping our food landscape. We will explore what the future of food sustainability might look like and how food producers will need to focus on taste and storytelling in order to grow a food system that is better for people, planet and palate.
Mike Lee, The Future Market & Alpha Food Labs.