The farmer tech-stack* - evokeAG.

Use of cookies

The evokeAG. website uses cookies to enhance your experience and optimise site functionality.

Please refer to our Cookie Policy for more information on which cookies we use and how we collect and use your personal information through cookies

Skip to Content Skip to Navigation

The farmer tech-stack*

* “tech-stack” a set of technologies used to deliver a digital solution. The ‘farmer tech-stack’ consists of the multiple technologies used to manage a farm – including accounting and financial planning, animal and cropping management, markets and forecasts, sustainability, logistics and transport, and biosecurity – ideally, in one place.

2 min read
evokeAG. 2020 Startup Alley

Are you steadily accumulating multiple apps and software platforms for every piece of new tech you bring on-farm? New water monitor, new app to download, new accounting system – another log in.

Not for much longer.

The phrase ‘integration partners’ is becoming more common across agritech developer websites and as more of these tech developers continue to collaborate, farmers will be the ultimate beneficiaries. Australian agritech developers are looking at how they can make it easier for their customers – farmers – to use and benefit from their products.

In-home and in-office tech leaders – including Microsoft, Google, Apple, Amazon, Netflix – all roll dozens (if not hundreds) of different technologies (software, data, plug-ins) into the back of their platforms in order to deliver an easy and simple interface for their users.

Imagine the frustration if we couldn’t get emails on our phone, or couldn’t stream Netflix from a Samsung tablet? That’s what farmers are being asked to do if they want to be the ‘early adopters’ of agritech, tools and software designed to increase on-farm efficiency, sustainability and profitability.

As the Australian agritech industry begins to mature, so do the relationships and systems that have the potential to deliver exponential benefits to farmers. When speaking to Agronomeye co-founder, Stu Adam, it was clear that how farmers are using technology is front of mind.

“For us it is about creating tools for the landowner to do better with their asset, whether that be related to productivity, sustainability or ultimately both, at the same time… but always farmer first,” said Stu.

Two-years ago it was hard to find examples of farm management platforms integrating with hardware (water monitors, smart tags). Now, there are products being launched in tandem from different tech developers, which we saw at Beef Week 2021 with the long-anticipated launch of Ceres Tag and CiboLabs’ MyFarmKey – so you can now track your livestock and their feed simultaneously.

At evokeAG. we’re working with dozens of tech developers that are placing the farmer at the centre of the equation. Platforms like Pairtree and Agronomeye are making it easier to integrate different data through sophisticated dashboards and three-dimensional digital ‘farm twins’, farm management platforms like AgriWebb and AgWorld, are accumulating ‘integration partners’, and hardware developers like Ceres Tag, Smart Paddock and Farmbot Monitoring Solutions are able to send data straight through to the farm management platform that a farmer is already using.

It is challenging for agritech developers, a relatively young industry, to be driving the technology integrations while refining their own products and services for farmers. But with technology being pegged as the key driver in reaching sustainable supply-chains and $100billion targets, the investment of time and money won’t be in vain.

If you would like to learn more about the technologies creating on-farm impact, visit

Read more news
Read more news


Milk without cows – how synthetic biology and dairy farmers can both win

Where they once went head-to-head at the negotiation table, Michael Hampson and Jim Fader are now combining forces to bring a lab-brewed, dairy-free milk to market. The pair say ‘Eden Brew’ could be a billion-dollar company – and they want dairy farmers to have a slice of the pie.

1 Dec 2022
4 min read

How space tech scaleup Planet Labs is driving agricultural productivity

US space tech scaleup, Planet Labs’ fleet of approximately 200 mini satellites scan the Earth every day to provide daily high-resolution satellite imagery, and it’s arming landholders with the data to make more informed decisions. Farmer-owned co-operative, Organic Valley is reaping the rewards since teaming up with Planet Labs to develop a pasture mapping tool, that’s helped dairy farmers increase pasture utilisation by 20 per cent.

23 Nov 2022
6 min read


Farming insects and lifelong lessons with Olympia Yarger

Waste warrior and insect farming pioneer, Olympia Yarger of agritech startup, Goterra, has earned the 2023 ACT Australian of the Year award for her commitment to tackling climate change. In this Humans of Agriculture x evokeAG. collab podcast, Oli Le Lievre unpacks Olympia’s diverse and entrepreneurial life experiences.

28 Nov 2022
57 mins

Reimagining the future of food with Tony Hunter

What will the future of food look like? Andy Lowe speaks with Tony Hunter, a Global Food Futurist and consultant at Future Cubed about how the agrifood industry may be shaped in the coming years as countries around the globe look to strengthen food security and food sovereignty while pursuing sustainable outcomes.

11 Nov 2022
39 min listen

Solving agrifood labour challenges with Genevieve Griffin-George

In this Food Futurists x evokeAG. collaboration podcast, Andy Lowe speaks with Genevieve Griffin-George, a former evokeAG. Future Young Leader and Founder of PICMI, a digital recruiting platform that helps speed up the process of hiring seasonal workers and takes the stress away from growers in managing the HR process.

2 Nov 2022
28 min listen