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Two leading Australian entrepreneurs looking to provide solutions to climate change and weather risk shared valuable insights about their startup journey in the first session of evoke^AG.'s Grassroots Series, produced in partnership with Cicada GrowLab.

California’s fruit and veg sector, renowned as the ‘salad bowl of the world’, offers agritech startups a sweet landing spot into the US market, with robotics and automation technology adopted at scale.

The home-grown tool, FarmSimple, designed by software engineers and broadacre farmers in NSW’s Croppa Creek, is empowering producers with full visibility of their data cycle. “We can drive out of the paddock finishing harvest and already have 95% of this benchmarking process done,” said FarmSimple Co-Founder, Lee Coleman.

When slapped with steep overseas tariffs, Phillipa and Skeet Lawson scouted new markets for their premium red lentils. The Farmers2Founders accelerator program helped refine their offering, now a multi-faceted paddock to plate business, The Pinnaroo Farmer.

Cicada Growlab and evoke^AG. have joined forces to create, the Grassroots Series, an online mentoring program to help nurture the next wave of Australia’s agrifood tech entrepreneurs.