Journalist | The Regional PR Co
Combining her experience as a news journalist, communications consultant and a public relations professional, Zelda has an intrinsic understanding of what makes a good story and the integral elements needed to capture the attention of audiences.
Over the last six years, she has worked with a diverse range of business, organisations, LGAs and RDCs. More recently, Zelda has teamed up with Georgie Robertson at Regional PR Co assisting a range of clients such as AgriFutures Australia, evokeAG., Farrmers2Founders, Buy from the Bush, Charles Sturt University & The Graham Centre, Destination Riverina Murray and the Australian Honey Bee Association.
She has extensive experience working on multi-organisational projects and government partnerships in areas such as agriculture, healthcare, disability support, tourism, hospitality stimulus and regional arts. Working remotely from a sheep station in South West NSW, Zelda has fostered strong professional network of regional businesses, journalists and creative practitioners. She is passionate about improving the visibility of regional life in mainstream media and establishing platforms to promote success stories from the bush.