Intangible Matters Series: Commercialisation Bootcamp
As the saying goes “if you build it, they will come”. However, in the agritech sector, where value is often driven through innovative intangible assets, deployment is not necessarily the strategy that will create the highest return on investment.
Michael Masterson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge and Sarah Cross, Head of IP Strategy at multi-national, dairy cooperative Fonterra
Instead, higher margin returns are increasingly owned by those who license or sell intangible assets, either instead of, or in addition to, solely deploying their technology, product, or service.
In this session, we hear from Sarah Cross, Head of IP Strategy at multi-national, dairy cooperative Fonterra about how the company manages its intangible assets to maximise value throughout the commercialisation process.
Sarah is joined by Michael Masterson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, who shares insights, case studies and practical advice on how to make money from your intangible assets including how to:
- Determine what commercialisation strategy is right for your business
- Unlock value through licensing agreements
- Mitigate the risk of your IP being stolen as you look to expand.
RELATED: Intangible Matters Series in collaboration with EverEdge – YouTube
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