Intangible Matters Series Going Global Strategies for Success
When it comes to exporting, success or failure often comes down to two things. First, whether you can create an ‘unfair advantage’ or ‘competitive edge’ for your product or service that will transfer across markets; and secondly, how well you’ve done your due diligence (or pre-departure checks) on the markets you are moving into before you hit go on your strategy.
In this session hear from Calvin Stead, CEO at Kelly Engineering, about his companies export journey and how it has built and protected its competitive edge as it has scaled internationally.
Calvin was joined joined by Michael Masterson, Managing Director at global intangible asset advisory, valuation, and transaction firm EverEdge, who shared his insights, case studies and practical advice about how you can build an unfair advantage around your product or service and scale it in a way that translates into increased sales and/or margin, including:
- How to build an ‘unfair advantage’ for your product or service
- The ‘pre-departure checklist’ to ensure exporting success
- How to protect your assets when exporting globally
- How to avoid IP infringements when preparing to export.
RELATED: Intangible Matters Series in collaboration with EverEdge – YouTube
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