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Mike Lee presents: The 21st century eater: What does sustainability taste like?

Live from evokeAG 2020, this session examines the consumer behaviours and innovations that are shaping the conversation around sustainable food now and in the future.

32 min watch

Mike Lee probes into the mindset of 21st Century Eaters and how their needs and values are shaping our food landscape. He explores what the future of food sustainability might look like and how food producers will need to focus on taste and storytelling in order to grow a food system that is better for people, planet, and palate.

Speaker: Mike Lee – The Future Market & Alpha Food Labs.

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Read more news


The age of weaponized (mis)information

Co-Founder and Co-CEO of Alpha Food Labs and Founder of The Future Market, Mike Lee shares his thoughts on the dangers of rapid misinformation in our increasingly digitised world and what the food industry can learn from the GameStop and WallStreetBet fiasco. Buckle up as Mike cuts through the noise of deep fakes, dubious food claims and why the stakes are so much higher for our food system, than the devastating loss of stock portfolios.

28 Apr 2021
5 min read


FLINTpro and environmental data tech

In a time where natural capital accounting is becoming hugely important in addressing the challenges of climate change, FLINTpro’s software simplifies data presentation and empowers policymakers, business leaders, and investors to take action.

16 Apr 2021
35 min listen