myFARMSMART: Smart decision making with intuitive agritech
Lucy Anderton, Founder of myFARMSMART recently participated in the evokeAG. Startup Network program. We caught up with Lucy, and producer Jeremy Walker on the benefits of using this technology to make more informed decisions on-farm.
myFARMSMART replaces ‘gut feel’ decisions and emotion and provides a clear and objective framework to make decisions. A farm management consultant in-your-pocket, myFARMSMART gives control over decision-making and empowers farmers to understand the implications of their decisions using profit and key performance indicators as the season unfolds. Instead of waiting for the end of the year, myFARMSMART calculates expected profit as decisions, or prices change, this means more informed decisions throughout the year.