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Cellular ag pioneer, Vow, makes history as the first Australian company to launch a cultured meat product

The self-described ‘spaceship of the cultured meat industry,’ Australia’s Vow has become only the third company in the world to bring a cell-based meat product to market. Its cultured quail has received the green light from Singapore’s food regulator, whetting the appetite of the world’s culinary elite.
Vow Founder and CEO George Peppou explains how the company based in Alexandria, New South Wales, went from founding to first sales in just five years – an unrivalled achievement in a segment where many spaceships crash back to earth.

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21 Apr 2024
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