#evokeAG. 2019

Steven has 35 years experience in the horticultural and food sector and is the founder, owner and Managing Director of the Plus Group of companies.

Born and raised in Westland, the cradle of greenhouse horticulture, Mark  Zwinkels  knew  about  the importance  of  food and flowers before he could even walk.

Michael is co-founder and head of venture investment at AgFunder. A recognised authority in agrifood tech innovation and investment, Michael is a regular keynote speaker and panelist at agrifood conferences globally.

Alec Lee is the co-founder & CEO of Endless West, a beverage technology startup using science to create wines and spirits at the molecular level.

Will grew up on a farm in South West England and his mother is a plant pathologist, as such, he has always been fascinated about the potential for technology, specifically artificial intelligence, to be applied to agriculture.

Young emerging leader Emma Moss grew up on a small farm near Pittsworth, Queensland. Following graduating from the Glennie school in 2015, she spent 2 years working as a stationhand in the Kimberley and Pilbara, WA.

Gideon Soesman is co-founder and managing partner of GreenSoil Investments. GreenSoil Investments funds companies with transformative technologies that change how we use the world’s resources.

Farmers of all shapes and sizes know the benefits of monitoring their environment – whether that be the state of the soil, weather patterns, water quality or recognising optimal conditions to plant and harvest.

Thomas King is the CEO of Food Frontier. For a decade, Thomas has driven initiatives in conservation, climate education and poverty alleviation across five contents.

New Zealand dairy farming systems are amongst the most efficient and sustainable in the world.

With the world’s population growing, land and water resources becoming more and more stretched, and a changing climate, many are concerned that traditional agricultural methods won’t be able to meet the needs of the future.

Ethy has been involved in the tech and innovation space for almost 20 years both in Israel and overseas.