#Farmers2Founders

Developing innovative solutions and technology to make agriculture easier, more profitable, or sustainable is one thing, but getting farmers to use it is often a challenge. A new initiative by Farmers2Founders (F2F), is focused on breaking down the critical barriers to agtech adoption by putting the farmer first, building connections and removing some of the risk.

When slapped with steep overseas tariffs, Phillipa and Skeet Lawson scouted new markets for their premium red lentils. The Farmers2Founders accelerator program helped refine their offering, now a multi-faceted paddock to plate business, The Pinnaroo Farmer.