Intangible Matters Series: Valuing your secret sauce

A pitfall many companies fall into when establishing a valuation is coming up with an arbitrary number (“we are raising $10M and I don’t want to give away more than 33% so we are worth $30M”) or based on the hope that an investor will accept the company’s financial projections (which tend to be highly speculative in early-stage companies). Both these approaches ignore the critical impact intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) have on a company’s value that can be orders of magnitude greater than factors such as historical cost of development or forecast cashflows.

So how do you ensure that your valuation captures the true value of your company and that you aren’t leaving money on the table or giving away too much equity?

In this webinar Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack, a leading manufacturer and distributor of highly engineered automotive roof racks and roof-top accessories, about his experience in building value through intangible assets and how the company achieved its AU$255m sale to Clarus Corporation.

Joining Ernesto,Tyler Capson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, shares insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets, including:

• Why conventional valuation methods won’t capture your true value.
• How to leverage your intangible assets to achieve a higher valuation.
• Five key tips on articulating company values when working towards an exit or capital event.

RELATED: Intangible Matters Series in collaboration with EverEdge – YouTube