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Intangible Matters Series: Valuing your secret sauce

The insider’s guide to maximising yield and higher valuations. Join Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack and Tyler Capson, Managing Director at EverEdge to find out how to value your 'secret sauce'.

Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack joins Tyler Capson, Managing Director at EverEdge

A pitfall many companies fall into when establishing a valuation is coming up with an arbitrary number (“we are raising $10M and I don’t want to give away more than 33% so we are worth $30M”) or based on the hope that an investor will accept the company’s financial projections (which tend to be highly speculative in early-stage companies). Both these approaches ignore the critical impact intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) have on a company’s value that can be orders of magnitude greater than factors such as historical cost of development or forecast cashflows.

So how do you ensure that your valuation captures the true value of your company and that you aren’t leaving money on the table or giving away too much equity?

Hear from Ernesto Fernandez, General Manager and Chief Intangible Asset Officer at Rhino-Rack, a leading manufacturer and distributor of highly engineered automotive roof racks and roof-top accessories, about his experience in building value through intangible assets and how the company achieved its AU$255m sale to Clarus Corporation.

Joining Ernesto will be Tyler Capson, Managing Director at global intangible asset advisory, valuation and transaction firm EverEdge, who will share insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets, including:

  • Why conventional valuation methods won’t capture your true value.
  • How to leverage your intangible assets to achieve a higher valuation.
  • Five key tips on articulating company values when working towards an exit or capital event.

 

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The farmer tech-stack*

* “tech-stack” a set of technologies used to deliver a digital solution. The ‘farmer tech-stack’ consists of the multiple technologies used to manage a farm – including accounting and financial planning, animal and cropping management, markets and forecasts, sustainability, logistics and transport, and biosecurity – ideally, in one place.

Farm
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myFARMSMART helps manage the ‘what if’ scenarios of farm business

Founder of agritech forecasting software, myFARMSMART, Lucy Anderton is empowering farmers to take a calculated approach to business and ‘have more fun’. By using integrated science-based algorithms with individual farm data, this predictive tool is helping WA farmers better manage change and increase profitability – and is now seeking investment to scale operations.

Farm
30 Nov 2021
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'The time is now for Australian agriculture' Elders MD & CEO Mark Allison shares his optimism for the future of Australian ag

In this episode we caught up with Mark Allison, the CEO of one of Australia’s largest agribusinesses, Elders. Mark spoke at evokeAG. in Melbourne, back in 2020 – a time before Australia and the world were plunged into lockdown due to COVID-19. At the time, Australia had suffered one of its worst droughts on record and bushfires had ravaged large parts of the community.

Future
18 Nov 2021
25 min listen

40 years in the venture capital game with Andy Ziolkowski

With more than 40 years in the venture capital game, Andy Ziolkowski – the Managing Director of US-based food and agriculture-focused venture capital firm, Cultivian Sandbox and Co-Founder and Managing Partner of Cultivian Ventures – knows a good investment when he sees one.

Investment
20 Oct 2021
18 min listen

The future of Artificial Intelligence and why Australia should take control

Artificial Intelligence (AI) is already creating exponential impact globally, and locally for our food and fibre supply chain, by alleviating workforce and labour shortages – a problem for Australian and global agriculture. 
In this episode we hear from the Queensland AI Hub about the endless opportunities that Artificial Intelligence offers the Australian tech industry and how we can make the most of it. 

Future
7 Oct 2021
35 min listen